EfiKim.co.uk

Search Engine Optimization

EfiKim provides Search Engine Optimization (SEO) for small and medium sized businesses as well as for large multinational corporations.Our SEO specialists are monitoring constantly the latest Google updates, analyse the impact for past and current projects and implement the latest white hat techniques to stay in front of the curve.All our efforts and actions have the sole aim to keep our valuable clients ahead of their competitor and achieve the best possible mid- and long-term rankings.

User Experience (UX) is the most important factor

Professional SEO should always keep the UX (User Experience) in mind. Search Engine Optimisation should not try to beat Google but give website visitor the information they are searching for with a appealing design. Keeping these core goals as the first priority, will always keep your website safe from negative impacts by any future Google algorithm updates.

Key Factors for successful SEO

The main factors for a successful ranking of your keywords are:

Optimized Content

Content, content and content! The content is without a doubt the main part of a successful website. A well-written content has to give all the information the website visitors is looking for. Google is checking the grammar! Spelling or grammar mistakes have a negative impact.

User Experience (UX)

The UX is often underestimated. Formatting a text properly with the right headlines and attractive graphics are a ‘MUST’. Google Algorithm have come a long way and they can automatically check the user friendliness of a website.

Keywords

Yes, keywords are still important but the times have long gone where you just could stuff your pages with keywords (keyword stuffing). A proper keyword analysis is essential and the time and efforts well spent.

Secure and well Structured Website

The security has become more and more an issue with cyber criminals taking easily advantage of the non-secured websites. SSL (Secured Sockets Layer) is compulsory for a good website even if you do not offer payments online. That means installing an SSL certificate for your website should be a non-brainer and is fairly easy nowadays.

SSL is encrypting is a standard cyber security technology to encrypt the data flow between web server where your website is hosted and the internet browser of your web visitor.

Firewalls and CDN (Content Distribution Network) can also improve the security of your website and give an additional layer against hacking and DDoS attacks.

Page Speed

Think about it. If you search for information on search engine such as Google and you click on a link from your search results and the website takes ages to load. Do you close the link and move on to another one, which loads faster?

That means page-loading times is very important for the user experience. The website programming, optimisation of graphic elements and images can help with that easily. In addition, there are other technologies such as CDN (Content Distribution Network) and caching that can dramatically improve the website speed.

Mobile Responsive Design

The web traffic has been shifting over the years more and more from desktop to mobile devices. The latest statistics prove this fact very clearly. In 2018 the share of the mobile traffic has increased to 52.2%. It is no rocket science that in 2019 a further increase of this percentage will increase the mobile traffic dominance worldwide.

A responsive mobile design is specifically optimised for mobile user and the speed is essential even-tough the mobile networks have increased the data speed and with the 5G technologies in their starting blocks, the browsing speed will further improve. Responsiveness will be still or even more important with 5G as the traffic will most likely take a quantum leap in favour of the mobile traffic.

Onsite Optimization

The proper optimisation is still important that the search engine robots can crawl the website properly and recognise what you would like to communicate to the website visitors.

What does Onsite Optimisation include?

  • Website structure such as silo architecture
  • Internal Linking
  • SEO-friendly URLs
  • Keyword in titles and Catchy Titles
  • H1 Tag
  • Graphic illustration such as ‘Infographics’ and multimedia Content
  • Subheadings H2 Tags
  • Meta Keywords
  • Meta Title
  • Meta Description
  • Keyword Density and Placement within text

Domain Authority

The domain authority is without a doubt one of the most important key factors for a good ranking.

A search engine wants to rank first the highest authority websites for a specific topic. It is the same if you buy a book to learn about something, you will buy rather the book of a recognized expert in his field than rather of a vaguely written one by a hobby writer with very limited knowledge.

This brings us back to the content. The content should be well written, contain facts and new information and illustrated. The goal is for each article/text you write and publish on your website that people want to share the link by social media and email.

URL

Exact matching URLs have been easier to rank in the past. However, Google is punishing them if you spam these websites.

Domain Age

Domain age can have an impact. Almost 60% of the sites that have a first page Google ranking are thee years or older. However, newer websites can outrank older ones if they can beat with various factors the established ones.

Links

Backlinks to your website is one of the very basic ranking factors. SEO in the past abused this and spammed the websites with cheap links of all kind. No wonder Google has taken measures years ago to prevent the impact of link building. Therefore, quality is definitively over quantity. A backlink from a high authority website such as Google My Business, YoutTube, Linkedin, Wikipedia and CNN can be gold worth.

However, backlinks should be content related. That means at least the article or better the whole website from where a link points to your website or page should be related to the topic of your website/page.

In addition link diversity is critical. There should be anchor links for various keywords including long-tail keywords and also linking to various inner pages of your website and not only to the homepage.

Brand mentioning is important, too. That means even without a link but your brand being mentioned will help your ranking and build the domain authority of your website. E.g. the brand BMW is mentioned worldwide on many websites without a link pointing the BMW website. Google recognises that BMW is a leading car manufacturer as they are mentioned in countless websites and social media posts.

Social Media Signals

Social Media Signals are a more and more important factor to show the popularity of your content. If hundreds of different people share your article or page on different social media platforms, it sends a powerful metric to Google.

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